Hey it's Neville here and today we're
gonna talk about how to scam people for
money now we all know the real key to
success is making great products and
putting a lot of hard work into them
that we don't like this hard work
stuff so let's take the easy way to make
money and scam people into giving us
money instead now our goal here is to
deeply exploit human psychology and get
the most vulnerable and needy people to
fork over what little cash they have so
let's put our evil hats on and get
started
scam tactic number one make sure you
focus on a hopeful yet sort of dumb
crowd these are the people who think
internet riches are a push of a button
away these are the people who subscribe
to the idea that they deserve to live a
good life these are the people who dream
of finding a passive income source that
requires no work this will be our target
audience by the time we apply some fancy
copywriting and psychologies to these
gullible people they'll be willingly
handing over their money now this kind
of crowd doesn't understand that success
usually requires years of hard work and
effort they want the end result without
the hard work these people are generally
on the lower ends of Maslow's hierarchy
of needs they want the shortcut to
riches they don't want to hear about
hard work they just want to bypass all
that hard work and get straight to the
riches so let's fill these idiots up
with hope then drain their wallets of
cash we're gonna be using the target
psychological emotion of greed and
laziness on this one so now that we've
identified our target audience we can
start getting them to trust us through
simple manipulation scam tactic number
two show them how badass your life is
through pictures so we need to establish
that we are very authoritative and very
wealthy by showing them cool we've
done so we're gonna do this by showing
pictures of cool things they're broke
asses can't afford
if you take every cool thing you've ever
done in your life and shove it into a
few pictures your life seems awesome so
for example you're gonna show pictures
of yourself randomly flying in first
class seats you need to show pictures of
activities that poor people can't do but
you can because you're such a baller
like taking a zero-gravity private jet
flight or going to Burning Man and
renting a giant RV to do it you got to
show pictures of bank accounts with
random numbers in them the bigger the
better they don't have to be real just
make up random numbers these idiots will
believe us you got to show pictures of
you working from random places like this
working from a pool photo or working
from the laptop life photo or working
from a rock gym working from a beach in
Thailand working from a Harvard Club
office you get bonus points if you add a
bunch of hashtags and quasi motivational
to the pitchers also these gullible
lazy bastards will think that were
balling out of control and know the
secrets to wealth this is because poor
people often equate cool and expensive
stuff with some form of wisdom dummies
we are exploiting the target
psychological emotion of proof and
credibility with this now let's move on
to scam tactic number three tell people
they deserve a certain lifestyle this
concept of people deserving a certain
lifestyle appeals directly to the most
hopeless and gullible of people you get
bonus points if you make them think a
certain lifestyle can be theirs only if
they believe this is what a lot of life
coaches do they pump people full of
belief with a rational logic but you
can't use rational logic to explain this
you need to use vague quotes preferably
coupled with stock photos of people
jumping for joy or running through a
field like this live the life you
deserve this is a random picture we took
off a Flickr Creative Commons and this
quote we made it up it's not even real
and what about this one
it's a picture of a random little girl
running through a field with a fake
quote from Bill Clinton that says when
pursuing your dreams age doesn't matter
that's how you're a real quote we just
put that there people who are very
hopeless tend to flock to vague yet
plausible sounding advice like this it
gives them hope it makes them trust you
it makes you seem like an inspirational
figure
it makes them dream of the output of a
successful business of course it just
conveniently inspires them but never
actually teaches anything valuable yes
suckers these kind of vague images and
quotes directly hit the rewards part of
their brain it fuels their desire to
belong to an elite club where they do
little work have lots of leisure and
make tons of money this is exploiting
the psychological emotion of desire to
belong and desire for freedom now let's
go down to scam tactic number four don't
ever get into the specifics of how you
make money just give businesses sounding
advice you see since we're going after a
very hopeless audience we don't want to
give real business advice that stuff is
too hard and working tensive for them to
care we have to give them business e
sounding advice like this failing is the
first step to succeeding by shinzou
Miyake Suzumiya key isn't even a real
name I just made that up off
photoshopping the image but who cares
these idiots will never research it
these people don't actually want to do
work but instead they want to play
entrepreneur so you need to make success
looks like it takes two hours a week can
be done from anywhere in the world and
always returns usual wards they don't
want to see hard things that work stuff
scares them off they want to see that
you've figured out some push-button
solution that will solve all their
problems and we're exploiting the target
psychological emotion here of hope now
let's get on to scam tactic number five
always show huge numbers no matter how
irrelevant they are make sure you add
tons of numbers wherever you
can it doesn't matter what the context
is for example you can say
this website has over 1 million views
now the real translation that only you
and me know about is in the 10 years of
running this website my Google Analytics
shows 1 million total page visits which
equates to less than 90 unique visitors
per day just let them assume these
numbers are meaningful like this you say
my last product launch generated seven
figures
the real translation is over the course
of three years selling this product the
total revenue generated was nearly 1
million dollars but I only made 75
thousand dollars of profit on it I just
want you to assume that quote unquote
million dollar number means profit you
see the realities of those numbers is
boring we need to sex them up and let
people assume these numbers actually
means spending money we get to use also
make sure to never take into account
refunds bank fees sweat equity taxes
paying employees or any of those other
nagging costs we don't want our list of
idiots to realize those huge numbers we
use isn't actually profit if your
product sucks so bad that you don't even
have big numbers to show just make him
up these fools won't know the target
psychological emotion we're triggering
here is proof let's get on to scam
tactic number six don't give any actual
helpful information just talk about the
end benefits remember we're trying to
scam people in the least amount of time
so don't you dare do anything helpful
for these people don't do helpful things
at all don't give them real case studies
don't give them real examples don't give
them helpful how-to guides just make
sure you keep pumping them full of
dreams and only give them good
information if they pay for it the best
part is once we get their money it
doesn't matter how we tell them to make
money just send them some craptastic
ebook about working hard or some crap
like that these suckers will never know
over here we're exploiting the target
psychological emotion of buying a
product that will solve all problems
scam tactic number seven be ultra
aggressive when you say
because you won't ever see these people
again there are legit companies that do
this lame keeping a customer for life
kind of thing but we don't give a
about our people we want quick returns
and don't care if we burn bridges spam
them lie to them pander to their
emotional hot buttons make them feel
really stupid for not buying do anything
who cares if legal to get them to buy
we're trying to scam people into buying
a shitty product here so we have to make
them feel stupid for not doing it
you need to exploit their FOMO their
fear of missing out
we need to use language like how stupid
are you going to feel on Sunday when you
miss this once-in-a-lifetime opportunity
to find the riches you deserve or are
you going to sit back and walking for
someone else or are you ready to be your
own boss and finally start calling all
the shots make sure that you're
extremely aggressive about this
like this really turned the pressure up
for vulnerable people to buy it combines
the two powerful psychological tactics
of time constraints and questioning
their intelligence which brings us to
our final scam tactic number 8 now that
you've got their money run I mean 50
percent of the people you make a sale to
will realize they've been scammed and
try to refund but 50 percent of these
suckers are too dumb and lazy to refund
so we will always make money because
we've scanned them these people will
unlikely ever buy from us again but who
cares right we're only in this for the
short term not building a healthy and
long term business or anything okay okay
this is actually Neville here not evil
Neville anymore the whole point of this
video is to kind of show a fun and
opposite way of how to sell we don't
actually want to scam people that's a
bad idea and usually scammers don't last
that long and generally either get
arrested or flame out in some major way
instead if you're going to put time and
effort into selling something if you
just put time and effort into making
sure the product is good the customer is
service the customer has helped buy it
then people will come back to you over
and over and over again we teach a lot
of this stuff here
copywriting course we actually make a
really great training course over here
that thousands of people and businesses
have used it's quick it's useful and
even picking up one new concept from it
can make back your entire investment
quickly it trains you and your
colleagues on writing website copy that
makes sales or signups writing
autoresponders that automatically send
marketing and make sales writing emails
that bring in sales and attention
writing great converting blog posts if
this sounds like something you'd like to
start learning take a few minutes to
check out the copywriting course we do
our best to make these articles and
videos and content super super fun and
entertaining for people to learn so hope
you join us on the inside and keep
scanning just just kidding actually keep
providing value and making the world a
better place not scamming this is nevla
Medora I'll talk to you later.
Post a Comment